When was the last time that you went out to a mall? 

For most of us, it’s  probably been a while. We used to always go to the mall – that’s where  you could get stuff, especially during the holidays. However, with the  arrival of online shopping most of us don’t go to malls  as much anymore. This has created a problem for mall product managers.  

Creating and filling a mall with stores used to be a straightforward job  for product managers: get a few big stores, get some smaller but still  well known stores, and ta-da you had a mall. 

However, with today’s changing retail situation, mall product managers are having to change their product development definition and how they do their job.