The Swyx Mixtape

Product Market Fit [Andy Rachleff]


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  • Don Valentine
    • If a startup can screw something up it will
    • only way it can succeed is if the market pulls the product out of its hands
  • Steve Blank: 
    • Value hypothesis (what are you building, for whom is it relevant, whats your business model)
    • THEN Growth hypothesis (acquire customers cost effectively)
  • Almost no company succeeds with its original value hypothesis - they succeed and then they revise history
  • Great tech companies don't start by evaluating the market and coming up with solutions
    • They observe an inflection point in tech that allows them to build a product, then figure out what they can do with that
  • iterate on the who, don't iterate on the what
    • most people change product - you lose insight on tech differentiation
    • iterate on the customer base to find what you have to offer
    • find desperate people - they dont say maybe, they say WHEN CAN I HAVE IT
...more
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