In this episode of the 0G Podcast, host Jax Dwyer sits down with Andrew Saunders, CMO of SKALE, to unpack one of the most under-discussed Web3 topics: how to actually get users.

We dive deep into crypto user acquisition, Web3 product-market fit, and why gas-free, frictionless blockchain UX is essential for scaling real adoption. Andrew shares battle-tested insights from his 20+ year marketing career—spanning CAA, NBCUniversal, Amazon, Arbitrum, and now SKALE, on how to launch crypto products, architect scalable ecosystems, and move beyond hype toward sustainable growth.

This is a masterclass in crypto growth, advisory board strategy, and Web3 marketing. We also cover developer ecosystems, Web3 advisory boards, token launches, ad tech, and the missing focus on revenue in crypto.

Whether you're building in crypto, following the latest crypto news, or exploring Web3 infrastructure—this is a must-watch.

Chapters

00:00 – Intro to Andrew Saunders & SKALE

01:10 – What is SKALE? Gas-Free & Invisible Blockchain

02:30 – Andrew’s Journey: From CAA to Amazon to Arbitrum

05:45 – Lessons from Amazon, NBC & Creative Marketing

07:00 – The Cold Start Problem in Crypto

08:40 – Why Most Web3 Products Still Lack PMF

10:20 – Removing Friction: Invisible Wallets & Gasless UX

12:30 – Segmenting Crypto Users: Devs, Traders, Normies

14:00 – Consolidation vs Sprawl in Web3 Ecosystems

15:30 – SKALE’s Focus: Gaming, AI, SocialFi

17:00 – Developer Marketing vs User Growth Strategy

19:00 – Real Metrics: Revenue, DAUs, Sustainable Growth

21:30 – Fake Metrics vs Real Demand in Crypto Gaming

23:00 – The Importance of Revenue in Web3 Projects

24:30 – SKALE’s Board Structure & Advisory Lessons

26:00 – The Role of Web3 Advisory Boards in Scaling

28:00 – Case Study: Advisor Role at Addressable (AdTech)

30:00 – How SKALE Markets to Users and Devs

32:00 – Brand vs Performance Marketing in Web3

34:40 – Marketing Funnel: The Fish Pond Analogy

36:30 – Best Way to Learn Marketing in Web3

38:40 – Why Web3 Teams Fail at Marketing

41:00 – How SKALE Onboards Users with Tools & Research

43:00 – SKALE Ecosystem: Recommendation Engine + Swell

45:00 – Where to Learn More About SKALE

About 0G:

0G (ZeroGravity) is the first decentralized AI operating system, designed to bring AI onchain at an unprecedented scale. By enabling nearly infinite scalability for decentralized AI, 0G ensures trustless, verifiable, and high-performance data storage solutions for AI models. Their architecture supports 50 Gbps data throughput, positioning 0G as a leader in the decentralized AI space, with partnerships across Web3’s top ecosystems including Polygon, Arbitrum, and more.

0G’s infrastructure not only boosts performance and scalability but also dramatically lowers costs, making it ideal for onchain AI applications, DeFi protocols, gaming, and beyond. This episode is essential for anyone passionate about the future of AI, blockchain, and decentralized technologies reshaping the digital landscape.

Connect with 0G:

Website: https://0g.ai/

Twitter: https://x.com/0G_labs

LinkedIn: https://www.linkedin.com/company/0g-labs

Connect with Today’s Guest:

Website: https://skale.space/

Twitter: https://x.com/andrewsaunders

Keywords:

0G, decentralized AI, AI storage network, data availability network, DA network, AI, blockchain, Web3, smart contracts, AI applications, AI data privacy, digital identity, machine learning, data sovereignty, AI agents, ZK proof, blockchain applications, privacy-preserving technology, AI integration, future of AI, AI autonomous agents, blockchain use cases, tech podcast