Guest: Vikas Sunkad [Founder, SunJosho Ventures]
Host: Santhosh Venkatesh

Everyone loves to talk about finding Product-Market Fit. But what if that’s the wrong question?

In this episode of the #UnsoldPodcast, I sit down with Vikas Sunkad—a D2C product leader, startup advisor, and growth coach who’s spent over 15 years helping brands reach scale across India and Southeast Asia.

We don’t talk about the definition of PMF—we unpack the real work: what it takes to get there, how to know if you’ve lost it, and why memorability, convenience, and trust matter far more than just conversion ads.

Whether you’re launching your first product or growing your 10th, this conversation is a reality check.

Key Talking Points:

• Why Product-Market Fit is not a milestone—it’s a moving target
• The 3 invisible levers D2C founders must align: demand, timing, and brand memorability
• What loyalty actually means in the convenience economy
• Why paid ads can't buy long-term differentiation
• The cost of chasing metrics before you understand your customer
• How today’s founders can build resonance without burning CAC
• The real difference between growth and momentum

While Vikas touched on the key elements of PMF, you can find his compete, strategic template here - Download for free.

#UnsoldPodcast #D2CMarketing #ProductMarketFit #BrandStrategy #StartupGrowth