Mary Sheehan is the Head of Product Marketing at Adobe Advertising Cloud, the host of the Women in Product Marketing Podcast, and has been a product marketing leader focused on B2B tech and SaaS companies for over 12 years. Here are a few of the topics we’ll discuss on this episode of Product Launch:

• How Mary became the Head of Product Marketing at Adobe Advertising Cloud.
• The product marketing skills Mary has learned throughout her career.
• What product marketing is and how it’s different from a traditional CMO.
• How product marketing has changed in the last decade.
• What effective product marketing looks like.
• What’s next for product marketing and how aspiring PMM’s can make an impact.
• Why Mary started her own product marketing podcast.
• The importance and benefits of diversity.

Resources:

• Women in Product Marketing Podcast
• SocialChorus
• The Social Dilemma
• Marcus Andrews Product Marketing Experts
• Sharebird (podcast hosting)
• NxtStep
• Podcast Chef

Connecting with Mary Sheehan:

• LinkedIn

Connecting with the host:

• Sean Boyce on LinkedIn

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes  (podcastshownotes.ai)