Mary Sheehan is the Head of Product Marketing at Adobe Advertising Cloud, the host of the Women in Product Marketing Podcast, and has been a product marketing leader focused on B2B tech and SaaS companies for over 12 years. Here are a few of the topics we’ll discuss on this episode of Product Launch:

• How Mary became the Head of Product Marketing at Adobe Advertising Cloud.
• The product marketing skills Mary has learned throughout her career.
• What product marketing is and how it’s different from a traditional CMO.
• How product marketing has changed in the last decade.
• What effective product marketing looks like.
• What’s next for product marketing and how aspiring PMM’s can make an impact.
• Why Mary started her own product marketing podcast.
• The importance and benefits of diversity.

Resources:

• Women in Product Marketing Podcast
• SocialChorus
• The Social Dilemma
• Marcus Andrews Product Marketing Experts
• Sharebird (podcast hosting)
• NxtStep
• Podcast Chef

Connecting with Mary Sheehan:

• LinkedIn

Connecting with the host:

• Sean Boyce on LinkedIn

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