Interview with Shirin Shahin, Founder and Product Marketing Consultant at Shirin Shahin

In this episode, Shirin Shahin draws on her extensive background in product marketing to share lessons from her journey spanning corporate roles to consulting. She unpacks the evolution of the function, emphasizing the power of narrative, positioning, and messaging, as well as the growing relevance of founder-led sales. Shirin highlights why early investment in product marketing matters, the value of reflection for founders, and the ongoing practice of continuous improvement. She also explores how shifting buyer behavior and heightened competition are reshaping the product marketing landscape.