We were joined by product marketer Evyn Staley. Prior to working for Square, Evyn started her career in the creative agency world, running integrated campaigns for brands like Smirnoff and Nature Valley. Evyn spoke to us about the importance of having women in key-roles in male-dominated industries, how to better understand your customers, and how to get into product marketing. Our podcast is hosted by Chelsea Masterson. To learn more about Her Product Lab, visit www.herproductlab.com.