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Product Metrics: Metrics to assess CTA
CTA or Call to action is a marketing term for any device designed to prompt an immediate response or encourage a quick sale.
The three key metrics to measure for each CTA are:
Click-through rate: a measure of what portion of the people who see your CTA, on your blog, in an email or social media — click on it.
Clicks to submission: Of those who click on the CTA to reach a landing page, how many submit the landing page form and enter your lead nurturing program?
Views to submission: What percentage of people who see a CTA end up converting into a lead?
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By HarshitCTA or Call to action is a marketing term for any device designed to prompt an immediate response or encourage a quick sale.
The three key metrics to measure for each CTA are:
Click-through rate: a measure of what portion of the people who see your CTA, on your blog, in an email or social media — click on it.
Clicks to submission: Of those who click on the CTA to reach a landing page, how many submit the landing page form and enter your lead nurturing program?
Views to submission: What percentage of people who see a CTA end up converting into a lead?