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Product Packaging & Makeup Dupes: Legal and Business Insights with Susan Gatford - Barrister, Trade Mark Attorney and Mediator
Discover how dupe culture, trademarks and copyright collide. Barrister Susan Gatford breaks down the Aldi copyright case and IP rules for look-alike products.Director and Principal Clerk of Svenson Barristers Anna Svenson sits down with Susan Gatford – barrister, mediator and trademark attorney – to unpack the rising trend of “dupes” in beauty and retail. From Instagram-fuelled hype to the landmark Aldi Australia packaging decision, learn where the legal lines are drawn and what brands should consider before copying a competitor’s look and feel.
Get in contact with Svenson Barristers:
https://www.linkedin.com/in/anna-svenson-2610b790/
https://www.linkedin.com/company/svenson-barristers/?viewAsMember=true
https://svensonbarristers.com.au/
Key Takeaways
- Understand the economics that drive brands to release copycat products
- Learn the difference between trademark and copyright protection in Australia
- Hear how TikTok and Instagram have super-charged dupe culture
- Get practical tips to protect your brand or launch a dupe ethically
- Dive into the first Australian judgment finding Aldi liable for copyright infringement on packaging
Chapters
00:00 Introduction to Intellectual Property and Dupes
02:48 Understanding Copyright vs. Trademark
05:57 The Legal Landscape of Dupes in Makeup
08:51 Case Study: Aldi's Copyright Infringement
11:50 The Impact of Social Media on Dupes
15:04 Emotional Aspects of IP Infringement
17:43 Future of Dupes
Guest Spotlight - Susan Gatford
Susan is a Melbourne-based barrister who specialises in intellectual property disputes and commercial law. With qualifications as a trademark attorney, barrister and mediator, she has advised retail giants, start-ups and established labels on brand strategy, IP licensing and enforcement.
Connect: LinkedIn: https://www.linkedin.com/in/susan-gatford-91820b31/
Barrister profile: https://www.vicbar.com.au/Profile?ID=23712
Resources Mentioned
- Federal Court judgment: APL v Aldi Australia (link)
- IP Australia guides on trademarks and designs
- ACCC consumer law overview
Support the show: https://www.linkedin.com/company/svenson-barristers/
See omnystudio.com/listener for privacy information.
View all episodes
By Svenson BarristersDiscover how dupe culture, trademarks and copyright collide. Barrister Susan Gatford breaks down the Aldi copyright case and IP rules for look-alike products.Director and Principal Clerk of Svenson Barristers Anna Svenson sits down with Susan Gatford – barrister, mediator and trademark attorney – to unpack the rising trend of “dupes” in beauty and retail. From Instagram-fuelled hype to the landmark Aldi Australia packaging decision, learn where the legal lines are drawn and what brands should consider before copying a competitor’s look and feel.
Get in contact with Svenson Barristers:
https://www.linkedin.com/in/anna-svenson-2610b790/
https://www.linkedin.com/company/svenson-barristers/?viewAsMember=true
https://svensonbarristers.com.au/
Key Takeaways
- Understand the economics that drive brands to release copycat products
- Learn the difference between trademark and copyright protection in Australia
- Hear how TikTok and Instagram have super-charged dupe culture
- Get practical tips to protect your brand or launch a dupe ethically
- Dive into the first Australian judgment finding Aldi liable for copyright infringement on packaging
Chapters
00:00 Introduction to Intellectual Property and Dupes
02:48 Understanding Copyright vs. Trademark
05:57 The Legal Landscape of Dupes in Makeup
08:51 Case Study: Aldi's Copyright Infringement
11:50 The Impact of Social Media on Dupes
15:04 Emotional Aspects of IP Infringement
17:43 Future of Dupes
Guest Spotlight - Susan Gatford
Susan is a Melbourne-based barrister who specialises in intellectual property disputes and commercial law. With qualifications as a trademark attorney, barrister and mediator, she has advised retail giants, start-ups and established labels on brand strategy, IP licensing and enforcement.
Connect: LinkedIn: https://www.linkedin.com/in/susan-gatford-91820b31/
Barrister profile: https://www.vicbar.com.au/Profile?ID=23712
Resources Mentioned
- Federal Court judgment: APL v Aldi Australia (link)
- IP Australia guides on trademarks and designs
- ACCC consumer law overview
Support the show: https://www.linkedin.com/company/svenson-barristers/
See omnystudio.com/listener for privacy information.