HOW THEY DID IT! Unique stories partnerships-led sales and success.

Product Position Changes & your Partners - how Signifyd executed a large positioning change with the help of their top partners.

Listen Later

Today’s discussion is perfect for any teams out there who know they need to (a) inform, (b) train, and (c) rely on their partners to successfully-execute a positioning change, pivot or enormous product release.

To get an idea of how this can be done, I invited James Denker, Director of Partnerships for Imagination Media - someone who is no stranger to massively-important partner programs, and one of his closest tech partners from Sygnifyd, Senior Partner Manager Megan Blissick.

Megan has just undergone a company positioning change wherein Sygnifyd moved from fraud prevention to revenue operations and optimization.

So of course, we learned how this impacted partnerships.

In this episode, we uncover:

  • Knowing these two partner personas.
  • Understanding what it’s really like on that partnership island for both sides.
  • Megan’s favorite plan of attack for activating new agency partners.
  • Enablement structure strategies from James.
  • How Megan folded partnerships into Signifyd’s recent pivot.
  • The timeline and strategy to bring partners into PR.
  • Hiring your partner managers from an agency.
  • Driving value for your partners.
  • Final words of wisdom from Megan and James around partnerships-led product endeavors.

    • Resources:

    Sendoso - The leading sending platform.

    Partnerstack - Partner tracking and payouts.

    Reveal - A free account mapping solution.

    ...more
    View all episodesView all episodes
    Download on the App Store
    HOW THEY DID IT! Unique stories partnerships-led sales and success.By Alex Glenn
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    8 ratings