Bootstrapper's Paradise

Product Positioning with Obviously Awesome Author April Dunford

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April Dunford is the author of Obviously Awesome which is all about product positioning.  Prior to that April was the VP of Marketing for 7 successful startups. This week, April and Sean cover 

  • What is product positioning and how it can help you
  • "Jobs to be done" and the milkshake story
  • Integrating product positioning in a jobs to be done framework
  • The importance of competitive alternatives when it comes to positioning
  • Testing your positioning thesis and how to refine it based on your traction
  • April’s real-world example of the power of positioning
  • Finding the examples of best-fit customer use cases

    • Resources: 

    • April's book, Obviously Awesome: https://www.goodreads.com/en/book/show/45166937-obviously-awesome

      • Connecting with April:

      • Connect with April on Twitter: https://twitter.com/aprildunford?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
        • Connect with April on her website: https://www.aprildunford.com/
        • Connect with April over email: [email protected]

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          Bootstrapper's ParadiseBy Sean Boyce
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