Product reviews are essential for a WooCommerce store—just one single review on a product can lead to a major jump in sales. Host Sam Greenspan is joined by two WooCommerce experts: Erica Ross, a GoDaddy Customer Support Specialist, and Ian Misner, the head of GoDaddy’s WooCommerce care team, to discuss product reviews. 

The panel shares statistics and anecdotes on what motivates people to leave product reviews, the effect of reviews on sales, whether it makes sense for stores to respond to reviews, and incentivizing customers to leave reviews. 

From there, they cover several strategies to help both add product reviews to a WooCommerce site and to entice more customers to leave reviews. 

Finally, in the Q&A, the panel addresses how to create a custom login page for a WooCommerce store and whether “free plus shipping” is an effective sales and marketing technique. 

Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting 

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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle) 

WooCommerce Product Reviews Pro* - https://woocommerce.com/products/woocommerce-product-reviews-pro/ 

AutomateWoo* - https://automatewoo.com/ 

Gravity Forms - https://www.gravityforms.com/ 

Gravity Forms User Registration add-on - https://www.gravityforms.com/add-ons/user-registration/ 

Theme My Login - https://wordpress.org/plugins/theme-my-login/ 

Business Bloomer - https://www.businessbloomer.com/ 

WooCommerce Social Login* - https://woocommerce.com/products/woocommerce-social-login/ 

Better Call Saul - https://www.amc.com/shows/better-call-saul--16 

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Sources for statistics: 

https://fanandfuel.com/no-online-customer-reviews-means-big-problems-2017/ 

92% of people will hesitate to buy from a store with no reviews 

https://econsultancy.com/ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/ 

One review can lead to an 18% increase in sales 

https://spiegel.medill.northwestern.edu/online-reviews/ 

Five reviews can increase sales likelihood by 270% 

Ideal star rating is 4.0 to 4.7 

https://blog.reevoo.com/ebook-bad-reviews-good-business/ 

68% of people trust reviews more when there are both good and bad reviews 

https://hbr.org/2018/02/study-replying-to-customer-reviews-results-in-better-ratings 

One-third of hotels increased their rating by a half star or more within six months of starting to respond to reviews 

https://hbr.org/2018/01/how-customer-service-can-turn-angry-customers-into-loyal-ones 

The sooner a store responds to bad reviews, the more likely they are to retain the customer 

https://www.rottentomatoes.com/tv/better_call_saul/s01 

Better Call Saul season one has only 97% positive reviews 

https://gatherup.com/blog/survey-why-do-consumers-leave-reviews/ 

33% will leave review if the experience was really good or really bad; 25% only when it’s good, 5% only when it’s really bad 

https://uk.business.trustpilot.com/guides-reports/learn-from-customers/bad-reviews-why-people-write-them-and-what-they-expect 

Top reasons for bad reviews: To warn people; to help others make better buying decisions; to help the company improve its product. Top reasons for good reviews: To share an experience; to reward company for good service/product; to help others make buying decisions 

https://jamesclear.com/copy-machine-study 

The psychological principle that people are more likely to do you a favor if you give them any reason for doing so