The "Jelly's Last Jam" production team - general manager Michael David, advertising representative Rick Elice of Serino Coyne, press agent Richard Kornberg, producers Pamela Koslow and Margo Lion, and legal counsel Jean Ward - discuss developing the musical for Music-Theater Group, working with director/performer Gregory Hines, creating a standout ad campaign, and fundraising with multiple workshops and finding corporate investors for the resulting $5 million production budget.