Creators Uncut

Production Value vs. Authenticity


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In this episode of Creators Uncut, Spencer sits down with Jason McKenzie, the creator behind Small Business Big Visibility, a YouTube channel dedicated to helping entrepreneurs and creators confidently show up online. Jason shares his journey from being a longtime YouTube consumer to finally stepping in front of the camera—and what it took to overcome fear, self-doubt, and perfectionism along the way.Jason reflects on his early days watching YouTube when uploading videos required overnight travel just to find fast internet, and how those experiences shaped his perspective on content creation today. He opens up about why it took years to feel comfortable publishing videos, how daily uploads and Shorts became a habit, and why some of his “worst” videos turned into unexpected wins.We also dive into authenticity versus production value, the importance of leveling up your skills over time, and why confidence—not perfection—is the biggest unlock for creators. Jason shares memorable (and brutal) comment stories, explains how to mentally handle criticism, and offers thoughtful advice for creators struggling with fear, imposter syndrome, or a lack of confidence on camera.If you’ve ever hesitated to hit record because of what people might say, this episode is a must-watch.Chapters:00:00 | Why Confidence Matters More Than Opinions 00:25 | Intro & Meeting Jason McKenzie 01:50 | From YouTube Viewer to Creator 03:30 | Overcoming Fear of Being on Camera 05:00 | Daily Uploads, Shorts, and Building Momentum 07:30 | Favorite Videos & Unexpected Success 10:10 | Why “Bad” Videos Can Still Win 12:20 | Authenticity vs Production Quality 14:40 | Handling Negative Comments 18:00 | Confidence, Self-Doubt, and Creator Mindset 22:10 | Biggest Mistakes New Creators Make 24:50 | How to Build Confidence on Camera 29:10 | Final Advice for Creators 30:50 | Where to Find Jason & Closing Thoughts🔥 Subscribe for More Creator Insights! 🔥If you love behind-the-scenes conversations with YouTubers and creators, hit LIKE and SUBSCRIBE for more episodes of Creators Uncut.📺 Watch Jason McKenzie on YouTube:   / @smallbusinessbigvisibility  Need help growing your YouTube channel? We'd love to edit your videos! Email us at [email protected]

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Creators UncutBy Creatorluxe