How well prepared is your business to withstand any kind of shock? In this episode Michael Fingland introduces ‘productive paranoia’, a concept made famous from business author Jim Collins. Productive paranoia is the trait of being constantly alert to potential disruptions and challenges that could impact a business.

Michael explains the process of brainstorming initiatives and creating a plan to combat potential changes. Productive paranoia can be used as both a defensive and offensive tool to protect and strengthen a business.

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