In this conversation, Ivona Hirschi discusses the evolution of LinkedIn from a professional networking site to a crowded platform for content creation. She emphasizes the importance of quality over quantity in posts, the effectiveness of personal stories, and the need for professionals to differentiate themselves in an AI-driven content landscape. Ivona also shares strategies for effective networking, the role of direct messaging, and common mistakes to avoid when job hunting on LinkedIn. The discussion concludes with rapid-fire tips for improving LinkedIn presence and engagement. 

Takeaways 

• LinkedIn has evolved into a crowded platform for content creation. 
• Quality content is prioritized over quantity in 2025. 
• Personal stories can enhance engagement but should remain professional. 
• Carousels and infographics are effective content formats. 
• Hashtags are less impactful than before; focus on content quality. 
• Controversial posts can drive engagement if handled carefully. 
• AI-generated content is prevalent; authenticity is key. 
• Networking should be intentional, not random. 
• Direct messages can feel spammy; use them wisely. 
• Quality over quantity is essential for LinkedIn success. 

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