Productize Your Legal Services

If you can create an information product for potential clients to get a meaningful result, they will trust you more and possibly hire you later for full-scope work. Many lawyers are now productizing their legal services, and in this episode, we discuss why you should do this, the best way to start, and the small hurdles to surmount to make it happen in your practice. Show Notes The story of entrepreneur Ted Nicholas who made millions selling corporate forms Joey Vitale's presentation at Small Firm Bootcamp Special link to SweetProcess (giving you a 28-day free trial and the ability to accept my template docs if you email me to request them) The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch Richard Koch on Mastering the 80/20 Principle (Tim Ferriss's interview with Richard Koch) 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall Effortless: Make it Easier to Do What Matters Most, by Greg McKeown Essentialism: The Disciplined Pursuit of Less, by Greg McKeown The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary Keller My Substack email newsletter: The 80/20 Principle (not just for lawyers). My Law Firm Systems Workshop (enrollment is open now) Join the '80/20 Inner Circle' - a discussion group for business-minded lawyers. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Thanks to Our Sponsors "ChatterBoss is an incredible remote executive assistant company that helps solopreneurs and small businesses grow quickly and save money. Your dedicated ChatterBoss assistant can help you with case management, billing support, email optimization, social media, process building, automation, and more. They even have on-demand paralegals and legal assistants.  The service is customized to your budget and is on-demand, so you are able to work with your assistant as much or as little as you need throughout the week. The minimum monthly spend for a dedicated executive assistant is only $200/month.   The best way to get started is to schedule a free consultation and find out exactly how the service works. Click this link to schedule a free 30-minute call, and you’ll get a special 15% discount when you sign up with ChatterBoss." Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.   If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.   Plans start at $210/month for 30 calls and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans including add-ons (up to $1000).   And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.   Find out more at EmeraldCity