“The idea of productizing a service is creating a category for something that you do really well and marketing it as it is.” - Ernesto Tagwerker

The finer details of this episode:

• Productizing services and scaling businesses 
• Remote company culture: Benefits, team retreats, and working across time zones
• Niching down and pricing strategies for productized services
• Qualifying leads for product type services

Episode resources:

• Summit CPA website – summitcpa.net
• Email us with questions or if you’d like to be a guest on the show – [email protected]
• OmbuLabs :: The Lean Software Boutique