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Productizing Web Design: A Conversation with Wayne Pelletier, S5, Ep. 6
In this episode, we are joined by Wayne Pelletier, Founder and CEO of Resonant Pixel Company. With extensive experience in web design and digital strategy, Wayne is transforming the industry with a subscription-based model that simplifies website management for businesses. A Squarespace expert, he’s passionate about delivering scalable, high-value web solutions that empower brands to grow effortlessly.
Discussion points -
~ How did you start your career? 1:17
~ What differentiates low-code and no-code platforms from traditional coding, and how has your experience in web development shaped your perspective on them? 4:16
~Every business is essentially in the business of content creation. Can you elaborate on that concept and its importance for website success? 6:23
~Do you think we are moving toward a 'post-website world,' and what role do social media and AI-driven feeds play in this shift? 8:21
~ Rapid fire round 17:23
~Your business operates on a subscription-based web design model. What makes this approach successful, and how does it benefit small businesses? 20:01
~ How do you ensure a strong user experience for websites focused solely on information rather than business outcomes? 24:00
~What advice would you give to young professionals or designers looking to build a long-term career in web design and digital strategy? 27:55
Show notes -
~ Understanding how things are built goes a long way to building better things, no matter your platform.
~ When you have a website, you have a shack in the woods—without content and marketing, there's no traffic and no one around.
~ The idea behind productizing services is to level out revenue so that it's mostly only ever-growing instead of dealing with the feast-or-famine cycle.
~ Hiring you is a ton of work, and hiring someone else is also a ton of work—so clients don’t just leave as easily as people fear.
~ From a UX standpoint, I’ve made hundreds of websites over the years, and I have a deep understanding of how user behavior differs across industries.
~ Going to lunch and getting to know the people you work with now pays dividends—because one day, they’ll be decision-makers who need what you do.
~ Social platforms sell fast, but the problem is when you make sales on another platform, those customers are not yours—you can’t contact them, and u don’t own that relationship.
Links -
www.linkedin.com/in/waynepelletier/
www.resonantpixel.co
View all episodes
By Galaxy UX StudioIn this episode, we are joined by Wayne Pelletier, Founder and CEO of Resonant Pixel Company. With extensive experience in web design and digital strategy, Wayne is transforming the industry with a subscription-based model that simplifies website management for businesses. A Squarespace expert, he’s passionate about delivering scalable, high-value web solutions that empower brands to grow effortlessly.
Discussion points -
~ How did you start your career? 1:17
~ What differentiates low-code and no-code platforms from traditional coding, and how has your experience in web development shaped your perspective on them? 4:16
~Every business is essentially in the business of content creation. Can you elaborate on that concept and its importance for website success? 6:23
~Do you think we are moving toward a 'post-website world,' and what role do social media and AI-driven feeds play in this shift? 8:21
~ Rapid fire round 17:23
~Your business operates on a subscription-based web design model. What makes this approach successful, and how does it benefit small businesses? 20:01
~ How do you ensure a strong user experience for websites focused solely on information rather than business outcomes? 24:00
~What advice would you give to young professionals or designers looking to build a long-term career in web design and digital strategy? 27:55
Show notes -
~ Understanding how things are built goes a long way to building better things, no matter your platform.
~ When you have a website, you have a shack in the woods—without content and marketing, there's no traffic and no one around.
~ The idea behind productizing services is to level out revenue so that it's mostly only ever-growing instead of dealing with the feast-or-famine cycle.
~ Hiring you is a ton of work, and hiring someone else is also a ton of work—so clients don’t just leave as easily as people fear.
~ From a UX standpoint, I’ve made hundreds of websites over the years, and I have a deep understanding of how user behavior differs across industries.
~ Going to lunch and getting to know the people you work with now pays dividends—because one day, they’ll be decision-makers who need what you do.
~ Social platforms sell fast, but the problem is when you make sales on another platform, those customers are not yours—you can’t contact them, and u don’t own that relationship.
Links -
www.linkedin.com/in/waynepelletier/
www.resonantpixel.co