Comments on: Podcast: Marketing Without the Marketing

Productizing Your Knowledge (Episode 130)

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Part 9: Starting a Business Series (A Case Example)

If your business involves teaching or training, then you are in a good position to create “knowledge products” out of your expertise. That could come in the form of a book, an online course, or many other formats. You can use this packaged information in a variety of ways:

  • Educate your potential customers about your sector so they understand the landscape.
  • Teach them how to evaluate their specific needs and criteria for the solution.
  • Build trust in the process, showcasing your domain expertise.
  • Create something that you can actually sell to paying customers.

    • Whether you sell it or give it away, productizing your knowledge can help multiply your efforts and allow you to serve more people. A smart content strategy takes this into account from the start. Episode 130 is about how to plan early to work towards the next level of your business.

    Show Notes
    • From blogging to building an online course, it’s important to keep in mind that Content Strategy Is Teaching:
      • Producing Content to Educate Your Customers
      • The Four Principles of Teaching Your Customers
      • My Blog-to-Book Process: The Upstream Method. Here’s a little more detail on the content audit process, along with a screenshot walkthrough.
      • You don’t have to produce a book in order to productize your knowledge. Here are some considerations to help you decide: Should Writing a Book Be a Part of Your Content Strategy?
      • In the episode, I talked about using a podcast to work towards an online course: Repurposing Content to Create an Online Course. Here’s the complete series so you can get more efficient in your reuse of content.
      • If you are repurposing content, you have to be safe about it: Content Syndication: Safe SEO Practices for Your Blog.

        • I also have video versions of the lessons in this series in the form of a free online course: How to Start a Business: A Case Example. The course comes with a bunch of free downloads and links out to other relevant resources.

        I like to help. I do that for free in this podcast and my blog to help small business owners like you. If you are able, fuel my efforts with a cup of coffee. Thank you in advance!

        You can also support this podcast via Patreon.

        Become a Patron!

        Published July 16, 2018 by Michael Boezi.

        The post Productizing Your Knowledge appeared first on Control Mouse Media, LLC.

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        Comments on: Podcast: Marketing Without the MarketingBy Michael Boezi
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