My friend, Professor Scott Davis teaches courses about Marketing Management, Integrated Marketing Communications, and the Sales Force.

He does that at The University of Houston-Downtown Davies College of Business. He's also passionate about making online education better.

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He also has an extremely interesting podcast called the "Marketing Mixtape".

It's one of the only podcasts I listen too and coincidentally, a podcast that I've appeared on! (I'll link it in the comments).

And it's actually that last part that impresses me so much. You see, most marketing professors talk the talk. but they rarely walked the walk.

They'll come at you with complicated theories and methods that are theoretically sound but often lack practicality.

Scott definitely walks the walk:

- He has his podcast that's blowing up

- He's killing in on LinkedIn

- And he's starting on Youtube as well.

That's a lot of hard work that he's doing, that he really didn't have too. His university wouldn't lose any sleep if he kept it simple.

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As you guys know, I'm completely self-taught when it comes to marketing. The benefit of this has been that I've always had the opportunity to learn by doing.

But the downside has been that I've developed the parts that I like a bit more than the parts that I don't like.

Like most people, I've developed some blind spots.

Now, as a professor, Scott has built an extremely solid theoretical foundation when it comes to marketing.

So my goal with this talk is to help myself, you and other marketers to close the gaps in our foundation.

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In this talk, you'll see me as an eager student, ready to learn from the legendary professor, Scott Davis!

Here's what we'll talk about:

- Blind spots of self-taught marketers

- The latest research in Marketing

- Psychological triggers that you don't know about

- The effects of colors in Marketing

- How you can become a baller like Scott Davis

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I hope to see you guys there!

Much Love,

Stapho Thienpont