KFM’s Brad Ketchum joins to talk about how Bank of America used a professional certification program as content to generate leads and build customer relationships.

Professional Certifications as Content

The Kings of Content podcast features Cam Brown and Gordon Plutsky of King Fish Media discussing topics of interest for marketing, sales and C-level professionals who are charged with driving measurable returns from their marketing programs.  We focus on the use of original custom content to engage both customers and prospects - across all media platforms (print, online, social, mobile and face to face). Join us for a fresh perspective on how companies and individuals can own their own media channel rather than relying on traditional advertising channels.

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The Kings of Content podcast features Cam Brown and Gordon Plutsky of King Fish Media discussing topics of interest for marketing, sales and C-level professionals who are charged with driving measurable returns from their marketing programs. We focus on the use of original custom content to engage both customers and prospects - across all media platforms (print, online, social, mobile and face to face). Join us for a fresh perspective on how companies and individuals can own their own media channel rather than relying on traditional advertising channels.

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Professional Certifications as Content

Professional Certifications as Content