Professional Confession

Professional Confession Ep. 101 - Where Are You Really From?


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This week's expert guest is Sandra Grandsoult, Co-founder of Equitas Insight. We discuss the confession of a Black Marketing Strategist who bonds with his Asian co-worker over backhanded compliments they both receive about their English skills.

Episode Writer: Michael Duncan

Host: Damion Taylor

Editor: Damion Taylor


ABOUT OUR EXPERT GUEST

Sandra is an experienced Insights, Marketing, Change Management & Capability Consultant specializing in Diversity, Equity & Inclusion. She was born in the UK and lived there for much of her life, before moving to the US 10 years ago. After working in leadership roles with major global brands including: Disney, GSK, Vodafone, Virgin Media, American Express and Brand Learning - Accenture. She co-founded Equitas Insight in 2020 - a DEI Insight & Strategy Consultancy firm that helps companies to identify and address inequities in the workplace that are barriers to the growth of their people, brands and business. In practice this means working across an organization to bake equity into strategies, activation, processes and culture. Example projects include: Developing DEI strategies to increase representation, inclusion & allyship; DEI training & capability building; generation & application of inclusive insights to build brand & marketing effectiveness; change management initiatives that create and embed inclusive corporate cultures

For more information about Equitas Research you can visit the company website or email:

Website - https://www.equitasinsight.com/

Email - [email protected]


ABOUT THE HOST

Damion Taylor is the co-founder of Prometheus Digital Studio, a data-informed creative studio that provides data and analytics work for traditional and digital studios, as well as producing scripted and unscripted digital-first content. Damion has spent the last 15 years applying data and technology to entertainment. Both analytical and creative, he brings a unique skill set that’s in high demand for brands and media companies.

He effectively translates data in a way that is meaningful to creatives talent and has become a respected leader in audience growth and producing data-informed creative.

He has lead Audience Development for large traditional media companies (e.g., Warner Bros. and NBC Universal) as well as innovative digital leaders (e.g., Machinima, Mitu and New Form).


If you would like to submit a confession or contact us, please visit the Professional Confession website: https://professionalconfession.com/


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