On this week's VineDown, Emily hosted a part 2 of one of our favorite topics: prospect management. CollegeVine CEO Zack Perkins also joined in on the fun to talk about how he thinks about prospect management and how it relates to what we do at CollegeVine.

For those of you who missed our first show on this topic in December, the prospect management framework Emily and Zack chatted about this week describes how to identify and cultivate relationships with best-fit students early on in their college search journey rather than focusing on a high volume of students who aren't a good fit for your institution. 

Emily and Zack built on the foundation of what the show covered late last year, and outlined some very practical steps you and your team can take to start implementing these practices.