In this episode, we are joined by Cole Mayer, Regional Sales Director at Navisite. Cole discusses an often overlooked but critical aspect of enterprise sales--professional services. He sheds light on the profound value from services, with interesting anecdotes from his past, transforming the fears and apprehensions of many software sellers into a newfound appreciation and understanding for how services create champions.

Cole's Revenue Rules:

1. Professional Services breed authentic relationships.

Follow Cole on LinkedIn:

• https://www.linkedin.com/in/cole-mayer-89104662/

Where you can listen:

• iTunes:https://podcasts.apple.com/us/podcast/professional-services-breed-authentic-relationships/id1538449270?i=1000621674270