<p>How to mitigate the risks associated with rating scales in market research questionnaires? Know all your scale options. Likert scales are great for many cases, but so are semantic differential scales. Not familiar with semantic differential scales? Tune in for some quick tips that will help your professional market research instruments shine.</p>

How to mitigate the risks associated with rating scales in market research questionnaires? Know all your scale options. Likert scales are great for many cases, but so are semantic differential scales. Not familiar with semantic differential scales? Tune in for some quick tips that will help your professional market research instruments shine.

Professional Survey Design Issue: Every Word Counts!

Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

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Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research &amp; Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

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Professional Survey Design Issue: Every Word Counts!

Professional Survey Design Issue: Every Word Counts!