Realtor® Bill Steinke joins Nick for an in-depth discussion of professionalism in the real estate business. As a longtime trainer and coach of many SWFL Realtors®, Bill stresses that the individual practitioner is his or her own most effective branding tool. Along with the basics — dressing professionally, using a recent photo — he also cites the importance of staying current with technology: "Get on the train or get run over by it." Part 1 of a 3-part discussion. Host: Nick Bejelis. Producer: Jerry Johnson.