Kyle is joined by Adam Geisler, co-founder and CEO of Youth Athletes United. Adam introduces Youth Athletes United innovative approach to youth sports through franchising. Adam talks about the mission of YAU, which focuses on providing high-quality, age-appropriate sports programs that cater to over a million children annually across the United States. The discussion delves into the significance of professionalizing recreational experiences for youth, emphasizing the necessity of quality coaching resources and the unique role of franchising in expanding youth sports participation at the grassroots level. Adam highlights the organization's portfolio, which includes popular brands such as Soccer Stars and Amazing Athletes, and talks about the vision of instilling a sense of athleticism in every child, thereby fostering a lifelong love for sports. Furthermore, the conversation explores the strategic planning behind YAU's expansion into various sports and the importance of community-based locations in enhancing accessibility to sports for families.

Chapters

00:00 - Introduction to Youth Athletes United

03:02 - Introduction to Youth Sports Business Opportunities

09:45 - The Importance of Professional Coaching in Youth Sports

20:18 - Consolidation in Youth Sports

27:29 - Consolidation and Technology Investment

32:45 - Transitioning to Franchise Sales Strategies

35:30 - The Evolution of Youth Sports Franchising

41:12 - The Rise of Youth Sports: Trends and Opportunities

46:06 - Impacting Youth Through Sports: A New Approach

Links:

https://www.linkedin.com/in/adam-geisler-1442697

https://www.youthathletesunited.com/

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https://www.linkedin.com/in/kylelaskowski/