SBI, The Growth Advisory

Professionalizing Revenue Enablement - How Nielsen IQ Elevates Industry Standards Through RES Certification Partnership


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In this episode, SBI's Ray Makela sits down with Christopher Kingman, Board of Directors & Founding Member of Revenue Enablement Society (RES), to explore how the RES is transforming professional development through their groundbreaking Certified Revenue Enablement Professional Program.

Chris shares how a four-year collaboration with 15 diverse practitioners and Florida State University Sales Institute created the industry's first comprehensive certification program that bridges practical field experience with academic rigor.

Together, they discuss the program's focus on human skills over technology, its design for both newcomers and veterans seeking to fill critical skill gaps, and the long-term vision to establish enablement as a recognized profession with standardized education pathways from undergraduate degrees to MBA programs.

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SBI, The Growth AdvisoryBy SBI, The Growth Advisory