Professor Damian Hughes combines his practical and academic background within sport, organisation and change psychology to work as a trusted adviser to the business, education and sporting elite, specialising in the creation of high performing cultures.

He is the author of The Barcelona Way, Liquid Thinking, Liquid Leadership, How to Change Absolutely Anything, How to Think Like Sir Alex Ferguson and The Five STEPS to a Winning Mindset in addition to the three acclaimed sports biographies of Sugar Ray Robinson, Thomas Hearns and Marvin Hagler