John Roberts, Scientia Professor at University of New South Wales Business School, sits down with Mark Jones to discuss quantifying the impact of marketing and the role marketers play in corporate social responsibility.

Resources

• Better Marketing for a Better World
• Chandy, Rajesh K., Gita Venkataramani Johar, Christine Moorman, and John H. Roberts. "Better Marketing for a Better World." Journal of Marketing 85, no. 3 (May 2021)

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