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Mike Rosenberg, a Professor at the world renowned IESE Business School in Barcelona, talks about the critical issues that influence business strategy: geo-politics, climate change, and the future of media - and the connections between them. Mike emphasises how media is shaping people's opinions and acts as a bell-weather for corporate social responsibility, and discusses the importance of local history when doing business internationally, with some key advice for business leaders. To find more information, go to https://www.iese.edu or check out Mike’s blog at https://blog.iese.edu/doing-business
Originally broadcast Tuesday the 30th March on Open4Business on NLive Radio
Mike Rosenberg, a Professor at the world renowned IESE Business School in Barcelona, talks about the critical issues that influence business strategy: geo-politics, climate change, and the future of media - and the connections between them. Mike emphasises how media is shaping people's opinions and acts as a bell-weather for corporate social responsibility, and discusses the importance of local history when doing business internationally, with some key advice for business leaders. To find more information, go to https://www.iese.edu or check out Mike’s blog at https://blog.iese.edu/doing-business
Originally broadcast Tuesday the 30th March on Open4Business on NLive Radio