Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. 

In this episode, I speak with Joe Hine, Partner at SI Partners and host of the "Inflection Points" podcast. We delved into the challenges of crafting engaging content in a niche market, building relationships through podcasting, and the delicate balance of adding value while respecting confidentiality.

We discuss: 

• The role of podcasting in building relationships with existing and potential clients
• The decision to involve Joe as an integral part of humanising the brand
• A deliberate focus on creating a niche audience rather than a general one
• Guest selection process