Rocky serves as Chief Profitability officer for business owners. He teaches them how to  get paid and make profit a priority! As a certified Profit First Professional he implements Mike Michalowicz's Profit First System. 

Rocky changes the accounting formula from: 

Sales - Expenses = Profit 

to 

Sales - Profit = Expenses.  

This ensures Profit comes first! (PS. It's not about money at all costs, people come before money!)

Rocky started with nothing when his parents immigrated to the United States when he was two years old, and his parents were in their 40's. It was his parents' second time starting over in life as they moved here to experience the American dream. In spite of a lot of struggles and his mom passing away when Rocky was 7, he has been able to achieve financial and life success. Rocky loves to share his journey and inspire others to achieve their dreams even faster.