Marketing shouldn’t feel like a black hole where money disappears and “hope” is the strategy.

In the latest episode of Building Up Your Business, I sat down with Ted Lau from Ballistic Arts to break down how profit-driven marketing actually works—especially for B2B, manufacturing, and multi-generational businesses.

We cover:

Why most companies start marketing before understanding their true marginsHow to reverse-engineer growth using real numbers (not vanity metrics)

The difference between gross profit and what actually ends up in your pocketWhy data beats gut feel in marketing decisions

The 60/40 balance between content and paid ads that creates sustainable growth

This episode is practical, numbers-focused, and designed to help leaders stop guessing and start treating marketing like the investment it should be.

If you care about growth and profitability, this one’s for you.