Businesses are in business to deliver value to customers. If the business can do that at a price that is greater than its cost, the business will generate profit. There are a range of business models and strategies. Within each business, there are typically only a handful of things that really have a significant impact on profitability. We call these Profit Drivers.

Today we will dig in to understand Profit Drivers, so you can go back to work and apply some of these ideas and processes to drive profit in your businesses.