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When Alicia launched her online bakery, she thought profit would “come later.”
She told herself, “Once I grow, then I’ll pay myself. For now, everything goes back into the business.”
Six months in, she was exhausted. The business was busy—orders flying in, glowing reviews, new customers every week. But her bank account told a different story:
Suppliers were paid.
Rent was covered.
Deliveries ran smoothly.
…And she was still taking home $0.
She wasn’t failing because of lack of sales. She was failing because she fell into the trap every startup faces:
By Goerge GloseryWhen Alicia launched her online bakery, she thought profit would “come later.”
She told herself, “Once I grow, then I’ll pay myself. For now, everything goes back into the business.”
Six months in, she was exhausted. The business was busy—orders flying in, glowing reviews, new customers every week. But her bank account told a different story:
Suppliers were paid.
Rent was covered.
Deliveries ran smoothly.
…And she was still taking home $0.
She wasn’t failing because of lack of sales. She was failing because she fell into the trap every startup faces: