Michel Solomon "wrote the book" on understanding consumers.  In this podcast we are going to chat with Prof. Solomon, to understand what has changed and how to connect and engage with customers.  That's how entrepreneurs can profit from disruption.

In this podcast you will discover:

• Michael talks about "we don't buy things because of what they do.  We buy them because of what they mean."
• Llabeling customers is no longer valid.  For example online and offline customers.
• Similarly,Michael describes the blurring of the lines between producers and consumers.  Why does that matter?
• Michael also talks about the merging of Flesh vs. Machines.  What is that about?
• The familiar Male/Female dichotomy.  What does that mean, and why should business owners care?
• What is the single biggest obstacle marketers face today in terms of connecting with customers?