What separates leaders who build enduring greatness from those who deliver only short-term results? In this episode, Alex Franklin explores Jim Collins' Level 5 Leadership framework, the paradoxical combination of personal humility and professional will that Collins identified as the primary differentiator in companies that sustained extraordinary performance over fifteen years. From Tim Cook quietly negotiating tariff exemptions to David Packard's law on hiring, this episode offers a compelling framework for anyone building or investing in great organisations.

Read the full article: ithacacybersecurity.com/how-to-become-a-level-5-leader

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References and Further Reading

Collins, J. (2001). Good to Great: Why Some Companies Make the Leap… and Others Don't. Penguin Random House.

Rogan, J. (Host). (2025, February 28). #2281 – Elon Musk [Audio podcast episode]. In The Joe Rogan Experience. Spotify. open.spotify.com/episode/4OKO5j5RFCx5efek9XXlj3

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Work with Alex: [email protected]

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