Strategy, vision, and technology all matter. But according to Jim Collins, David Packard, Warren Buffett, Steve Jobs, and Jeff Bezos, none of it matters more than who you put on your team. In this episode, Alex Franklin builds on his Level 5 Leadership column to examine the single most important factor in organisational success: getting the right people on the bus before you decide where to drive it.

Practical, honest, and grounded in hard-won experience.

Read the full article: ithacacybersecurity.com/first-who-then-what

Work with Alex: ithacacybersecurity.com | penpole.co.uk

References and Further Reading

Collins, J. (2001). Good to Great: Why Some Companies Make the Leap… and Others Don't. Penguin Random House.
Sanchez, C. (2024). Main Street Millionaire: How to Make Extraordinary Wealth Buying Boring Businesses. Penguin.

Read all Profit Insights: https://www.ithacacybersecurity.com/insights/

Work with Alex: [email protected]

penpole.co.uk | ithacacybersecurity.com