The Get More Frank Podcast

Profit Is Made at Acquisition: Why Dealers Must Think Like Used Car Operators | Follow The Money


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Too many dealers still believe profit is made on the sale. The truth is profit is made the moment you acquire the car. If you buy wrong, you’re already on a one-way road to margin destruction. While you’re sitting at the desk hoping to “retail out of a bad buy,” CarMax and Carvana have been rewriting the sourcing playbook, eating away at your margins, and taking the future of retail automotive right out of your hands.

In this episode of Follow The Money, host Frank J. Lopes (President of Strong30 Automotive) sits down with Kevin Kershner of Accu-Trade to break down exactly why profit is not made at the sale, why acquisition-first thinking is the only path forward, and how every dealership needs to start running like a used car powerhouse that also sells new.

Kevin and Frank don’t hold back. They expose how outdated appraisal strategies, slow processes, and poor sourcing decisions destroy gross before a vehicle even hits the lot. They also reveal how acquisition-first operators win by turning cars quickly, sourcing smart, and making it easy, transparent, and fast for customers to sell their vehicles.

You’ll learn in this episode:

  • Why profit is won or lost at acquisition, not when the deal is inked

  • The biggest mistakes draining dealership gross and how to stop them

  • How to source smarter and stop buying inventory wrong

  • Why transparency in appraisals wins both customer trust and long-term retention

  • How CarMax and Carvana changed the rules while most local dealers looked the other way

  • Why every new car store must be run like a used car operation in order to survive

Key Takeaways for Dealers, GMs, and Sales Leaders:

  • Stop relying on “retail out of it” thinking — it no longer works

  • Protect your gross by making smart acquisitions up front

  • Build staying power by turning inventory quickly and profitably

  • Meet customers where they are with simple, fast, transparent appraisal processes

  • Use data the way big-box competitors do to identify demand and pay the right money for the right car

Frank and Kevin also discuss the mindset shift that separates winners from losers in today’s retail automotive world. Dealers who continue to think of themselves as “new car stores that also sell some used” will be left behind. Dealers who embrace acquisition-first thinking, who adopt used car strategies, and who build their culture around sourcing smart will thrive over the next decade.

This conversation isn’t just theory — it’s practical advice from two leaders who live in the trenches of retail automotive. If you’re a dealer principal, general manager, GSM, or sales manager, this episode is a wake-up call. The old playbook is dead. The new one starts with acquisition.

Follow The Money is the podcast built for retail automotive leaders who are ready to grow, adapt, and dominate. Every Tuesday at 9AM, host Frank J. Lopes brings you straight talk and hard-hitting conversations about dealership growth, leadership, advertising, marketing, sales, and culture. No fluff, no filter, all facts.

Retail Automotive, Car Dealership Growth, Automotive Leadership, Dealership Margins, Inventory Acquisition, Car Sales Training, Used Car Dealers, New Car Dealers, CarMax, Carvana, Accu-Trade, Strong30 Automotive, Frank J Lopes, Follow The Money Podcast, Dealership Culture, Sales Management, Automotive Sales Strategy, Gross Profit Protection.

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The Get More Frank PodcastBy Frank J Lopes