Listening and truly understanding are the foundations for good guidance. Rob runs a Virtual CFO company and has >10 years’ experience in Finance and entrepreneurship. Co-founded 4 clean-tech companies in China. Strong listener that understands Finance, Strategy and the perspective of a business owner. Focus is on the strategic role of finance: investment decisions, fundraising, cash flow forecasting and scenario planning. Next to running his own business, Rob has been advising and mentoring companies in Software, eCommerce and Professional Services industries, with a geographic focus on Greater China, South East Asia and Western Europe.

On this episode you'll learn:

* Definition of Profit

* Definition of Cashflow

* Why is it important to understand Profit and Cashflow

* The mistakes Rob see in Profit and Cashflow

* What are the danger signals

* Negotiating with suppliers only price

* Types of cashflow

* Errors that ecommerce sellers make