Thibault Catala, Founder & Managing Director, Catala Consulting, joins Jason Emanis, from his home in London, England. Thibault is a revenue management consultant with clients in Europe and the U.S. He talks about shifting from revenue manager to profitability manager, how creative hotels are while in survival mode, how 'old thinking' is slowing some hotels' recovery, the embracing of Total Revenue Management, and when a hotel should look at using a revenue management system.