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Adidas is one of the most iconic retail brands in the world, and one of the oldest. Yet, they're able to market themselves successfully to both millennials and traditional customers. Bryan Nella and Matt Gunn talk about how Adidas's production and shipping techniques impact their success.
By Supply Chain Radio4.6
3131 ratings
Adidas is one of the most iconic retail brands in the world, and one of the oldest. Yet, they're able to market themselves successfully to both millennials and traditional customers. Bryan Nella and Matt Gunn talk about how Adidas's production and shipping techniques impact their success.