Profiting Via Radical Repurposing

Back in 2012, I was one of the beta testers for Google Hangouts. Every week, I would use the platform to deliver a topic that I thought would be worthy of my students’ attention as a free public service. I did the same thing week after week, and we had a really good run for a few years. Then my confidence in the Google Hangouts platform began to fade, because I didn’t see the company scaling it to a higher level. So what did I do? Switch over to webinars! I decided to use WebinarJam, which was created by two friends of mine. After a while, I noticed that Mark Zuckerberg’s sister started to really get behind Facebook Live. Over the course of 2015 and 2016, I started to use Facebook Live because it had something that no other system had: the magic “Share” button. Getting people live is important, because it implies engagement. And I particularly love video! Not because of actually doing it (which means needing to shave and get more presentable), but because video contains audio. And if you do video right, the audio also works well. That means you can repurpose your video again and again and again. When you’re focused on radical repurposing, the mindset to have is to focus on distribution quantity versus content quality. To learn more, tune into this episode, in which one of my three key insights is why radical repurposing is the key to scaling your business. You’ll also learn why every single business is an information marketing business, and how to repurpose marketing communications to get maximum exposure. In This Episode: [03:18] - Alex lists the three key insights into becoming a highly skilled ethical influencer that he’ll cover in this episode. [05:12] - In 2012, Alex was a beta tester for Google Hangouts, he explains. He then shares the story of his eventual arrival at Facebook Live instead. [08:40] - If you want to check out replays of any of Alex’s live talks, you can check out his fan page on Facebook. For future talks, go to marketingonline.com/fridaylive during the presentation! [09:48] - Alex talks about why he loves video (which isn’t because he loves doing it). [11:46] - We learn about the mindset to have with radical repurposing. [12:49] - There are three repurposing formats: the visual word, the spoken word, and the written word. [15:03] - Alex talks into how to integrate the repurposing that he’s been talking about so that it has meaning. [18:32] - What’s the difference between genius and insanity? [21:07] - Alex has gotten $100,000 clients from this podcast, he explains, and shares how he did so. [21:24] - We hear a quick review of Alex’s points about radical repurposing, information marketing, and maximizing exposure. [23:37] - If you haven’t already reviewed this podcast, please go to to this link and type out your biggest takeaway from this specific episode as your review. [25:20] - In honor of this episode, Alex offers listeners free access to his four-part video e-course! Head to this link to get started. Links and Resources: Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes Alex Mandossian’s free live Friday show Google Hangouts WebinarJam Facebook Live YouTube Live Zoom Audible Ryan Deiss