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Profits in the Balance: The Business Case for Work-Family Support
New research from the Australian School of Business reveals a clear link
between flexible work practices and better business results. The study,
led by associate professor Julie Cogin, establishes incentives to
deploy work-family support (WFS) programs as a source of competitive
advantage, particularly to enhance customer-related outcomes. But the
business case for WFS demands a genuine engagement with the concept in a
receptive corporate culture. A high masculine orientation among senior
management can eliminate the benefits. Even the best WFS policies will
founder if an organisation lacks the commitment, or values, to promote
flexibility in practice.
View all episodes
By theBoxNew research from the Australian School of Business reveals a clear link
between flexible work practices and better business results. The study,
led by associate professor Julie Cogin, establishes incentives to
deploy work-family support (WFS) programs as a source of competitive
advantage, particularly to enhance customer-related outcomes. But the
business case for WFS demands a genuine engagement with the concept in a
receptive corporate culture. A high masculine orientation among senior
management can eliminate the benefits. Even the best WFS policies will
founder if an organisation lacks the commitment, or values, to promote
flexibility in practice.
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