In this conversation, Stacey Epstein and Josh Blyskal discuss the transformative impact of AI on marketing, particularly focusing on the concept of Answer Engine Optimization (AEO). They explore how traditional marketing strategies are being disrupted by AI technologies, leading to a need for high utility content that directly addresses consumer queries. Josh shares insights from his experience at Profound, emphasizing the importance of creating valuable content that can compete in an AI-driven landscape. The discussion also includes a case study of Ramp, showcasing how specialized content can significantly enhance visibility and engagement in AI search results. Finally, they speculate on the future of AI in marketing, highlighting the potential for more integrated and efficient systems.