Transforming conference rooms isn’t just about the gear—it’s about strategy, support, and choosing the right partner. In this episode of The Profounders Series, we sit down to unpack some of the biggest hidden costs and misconceptions around video conferencing solutions: total cost of ownership, switching costs, ROI, BYOD vs appliance mode, maintenance, and why choosing the wrong integrator can cost you BIG. We share real-world examples, hard-earned lessons, and what most organizations miss when building collaboration spaces. From design and engineering to service, support, and the rise of AI-powered meeting rooms—we cover what actually drives long-term success. If you’re planning a conference room upgrade, running an IT department, or just tired of systems that “never worked right from day one,” this conversation will save you money, headaches, and frustration. Whether you’re outfitting a simple huddle room, a training center, or a large enterprise deployment—this episode will change how you think about conference room technology. Visit www.profound-tech.com to learn more!