When words can become your reality, when is it time to stop being humble and start being proud of your hustle?Arming yourself with the right vocabulary to talk about your business is a key component of being successful. Diminishing your business is not only something that more women do than men, it can also cost you money. When is the time to nail down an elevator pitch and start giving yourself some credit? Day One. This episode is all about Dream Customers, Elevator Pitches, and how the ladder can win over the former. Dig in, Profreshers!ProFresh Podcast is a product of Hoot Design Co., a full service branding, advertising and marketing agency.Know a badass female business owner? Nominate her to be featured on our show. Go to hootdesignco.com/profresh to give us the details.Want to support us even more? Leave us a review on iTunes and Like us on Facebook at facebook.com/profreshpodcast.