What does economic development really look like in Midland County—and why doesn’t your favorite national chain have a location here (yet)?

In this episode, Levi Black, Marketing Director at the Midland Business Alliance, sits down with Nicole Wilson, Vice President of Economic Development, to break down some of the most common questions they hear from the community. From business attraction and housing to talent retention and the realities behind bringing new companies to Midland, this conversation pulls back the curtain on how growth actually happens.

Whether you’re a business owner, resident, or just curious about what’s next for Midland, this episode offers a straightforward look at the strategy, challenges, and long-term vision driving economic development in Midland.